Behind The Brand
This brand is the epitome of its name. The meaning of Chiara is to be bright, light, or clear. I’m not sure if my mother knew that when naming me twenty-four years ago, but it is something that I have lived out throughout my life. I have always wanted to be a light to those around me. I wanted to be someone who others looked up to for inspiration. I want every person I encounter to know that despite life’s experiences, there is always a bigger picture and purpose that lies ahead. Despite how people have treated you, what society expects of you, or the negative thoughts about your ability to live out the life you dreamed of, your purpose awaits you. I consider myself an expert at this because I have had my own personal battles. Overcoming poor body image, low self-esteem, lack of self-love and worth has shown me that our adversities in life are usually connected to our purpose in life.
My passion is to help people overcome negative thought patterns about who they are and what they are capable of being or doing. Walking with those that are not aware of the greatness on the inside of them and how to make their authentic selves shine is my goal. Providing encouragement and ways to increase your quality of life is what I am all about. Whether it is through written works, coaching and speaking engagements, counseling, or my social platforms, I aim to ignite the light within everyone I come in contact with along my journey. Let’s discover the light within, together!